Upholding Principles: Sustaining Business and Keeping CustomersAll partners in the Ecofacilitation Whole Chain Network must be aware of the principles by which we do business. In creating a stable supply chain, EcoFacilitation will not compromise certain principles, as we strongly believe, based on the current projected outcome of doing “business as usual”, that a more cooperative, holistic, “bigger picture” system is needed. In fact, we believe the market will accept nothing less in the long run. Premise 1 Products marketed under our common brand must meet the following criteria:
Premise 2 - Guiding Principle – Supply Drives Demand To be economically sustainable means that supply must first be synchronized with demand. The traditional way of doing things is to create a brand and sell as much as is possible. However, there are limited supplies, so what we need to do is evaluate what is available with the existing system, and what is sustainable - what would not create environmental and social havoc in those areas where the products are coming from. We need to look at what, if any, can be exported. We find a market for finite amounts. We want to sell to the public that we have done a sustainability assessment and provide enough information to convince them of this. We will sell that there is a limited amount of production capacity, and if a certain level of production violates any environmental or social sustainability, we will not surpass that level. This requires a whole chain approach, and that is where EcoFacilitation comes in. We will not compromise this principle. Premise 3 – Mass Appeal Yet Maintain Core Criteria We must create products that appeal to both the 20-29 year age young adult market and their young children, as well as provide the core bio-market baby boomer consumer (39-60 years) with what is needed most – healthier, life extending products that utilize natural eco-friendly ingredients and materials. We will increase the variety of basic essentials like fresh produce and offer “healthier” alternatives to address the growing obesity epidemic. Current organic production mostly ignores this problem. Premise 4 – Achieve Economies of Scale in all areas (production, logistics, marketing and management) to improve the quality, increase the variety and availability of eco type products to larger numbers of consumers with wider demographics at lower prices. We came up with Five Improvement Points to achive economies and mass appeal with core values intact:
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